Andy Kinsey

In a recent article on LabourList Iain McNicol said:

The electoral, political and organisational challenges requires a more decentralised approach than we have used before – and rebuilding the party outside of Westminster will be essential over the coming months.

This will ensure that our greatest strength – our members, supporters, activists and staff – are empowered by strengthening our presence in local communities to campaign for change and to win again.

Late last year Jim Murphy said on LabourList:

Structures don’t win you an election – they hinder the chances of you losing an election…

These statements combined with the Refounding Labour movement all mean more power for the Local Labour Groups and more so the Grass Roots of our party.

Further to this do you recall Ed Miliband’s first conference speech as Leader? In which he said he was focused on the next generation of labour and moving labour forward. If you don’t recall it, you can view it here.

But the question is how do we get contact with those groups and grass roots, and further more how can we ensure the existence of such groups and their growth?

It’s a question I’ve posed to myself several times and the answer is always the same, we use modern technologies to communicate. We go beyond phoning people, we go beyond knocking on doors, we get into those houses and stay their via email, via social media and via great communication online.

With this in mind today see’s the launch of a new project in which we will see the growth of the online presence of the Labour Party. Today see’s the launch of Labour Online.

Labour Online is an initiative to give all Labour wards, CLPs, groups and societies an affordable and cost effective way to get a real online presence, a great website and a great social media presence. 

There are currently 2 packages available offering slightly different levels of service, both include a few domain name and web hosting, both include a year of support and set up of both the website and social accounts (with training). For more info on these packages visit http://labouronline.org.uk/get-online/ 

Please also follow @LabourOnline  and join the facebook page facebook.com/labouronline